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The Rise and Fall of OnwardMobility: Why Blackberry & Timeline of Challenges with the End of the BlackBerry’s Phone Market
The transition from BlackBerry phones to iOS and Android devices left many loyal BlackBerry users feeling abandoned and frustrated, as they faced compromises in adapting to platforms that lacked the features they had grown to rely upon. For these users, BlackBerry was more than just a smartphone brand—it represented a unique combination of productivity, security and a tactile typing experience that neither iOS nor Android fully replicated. Compromises for Former BlackBerry Users Loss of Physical Keyboards The hallmark of BlackBerry devices was the physical QWERTY keyboard, which provided an unmatched typing experience with tactile feedback, speed and accuracy. Touchscreen keyboards on iOS and Android, despite advancements in autocorrect and haptic feedback, felt inadequate to users accustomed to typing lengthy emails or documents on the go. Many users struggled…